Miu Miu Who? – Lucy

The History of Miu Miu – Lucy Madge


Miu Miu was established in 1993 by Miuccia Prada. The brand name was conceived from the families nickname. It is the sister brand to Prada and therefore part of the Prada group. Miu Miu came to play alongside sister brand Prada to offer a more sensual, rebellious take on dressing up compared to the minimalist, Prada.

Miu Miu staged shows in New York, London, and Milan. However the brand was crystallised when they showed in Paris in 2006. Miu Miu gives fashion a new, twisted meaning in the forms of elegance and sophistication.

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Miu Miu Fall  Ready to Wear 2006 – Paris

There are Miu Miu boutiques located on a global scale. Miu Miu opened its first independent store in China in the MIX in the city of Shenzhen in 2009. A new North American store was launched in Houston, Texas, in The Galleria during the summer of 2011 and in Short Hills, New Jersey, in the fall of 2011. Miu Miu also opened their first Australian boutique at Chadstone Shopping Centre in Melbourne.] A second opened at Westfield Sydney in 2011. A branch opened in Glasgow, Scotland, in 2010 and is situated in the Fraser’s department store.

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Miu Miu Shenzen boutique

In 2012, Miu Miu launched the Women’s Tales series. It was a campaign which consisted of short films with high-profile female directors. They were all silent films featuring Miu Miu’s collections. The first four short films were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande, and Massy Tadjedin

A fifth film that debut in 2013, was written and directed by Ava DuVernay and also starred. On March 14, 2013, a counter report of Prada in violating women’s rights was reported to Office of the United Nations High Commissioner for Human Rights Committee on Economic, Social and Cultural Rights. On May 17, 2013, a statement against sexual harassment and gender discrimination at workplace was released by the UN Committee. In April 2013, an American Change.org petition against Miuccia Prada, collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a victim for voicing her opinion against sexual harassment. This petition damaged the brand image. On May 28, 2013, The UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination case of Prada. Vogue launched a news article, “Prada Vs The UN” with a comment, “Anyone who buys from the Prada and Miu Miu brands are supporting a culture of discrimination and power harassment.”

More recently in 2015, Miu Miu was set to launch its first fragrance. This was a new venture for the brand, expanding out of fashion and accessories and into the beauty sector alongside its sister brand Prada.

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Miu Miu fragrance – 7 Holiday Sins

A Miu Miu timeline: http://www.savoirflair.com/fashion/83357/a-brief-history-of-miu-miu

 

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