Moodboard Ideas – Lucy Madge

Using 1960’s patterns, sea & sand, and Miu Miu’s SS17 catwalk imagery, I put together a couple of moodboards which I felt portrayed Miu Miu’s SS17 collection well.


For the above moodboard I decided to flow a mixture of 1960’s/1970’s prints through the waves in the sand, as the campaign for the collection was taken on a beach. I then put relevant catwalk images over the top which pick out the colours and textures of the collection.


For this moodboard I decided to relate it even more to the campaign. You can see below that for the campaign they placed four images together, two as a background, then two laid over the top but aligned out of the centre and smaller so as we can still see some of the images behind. I decided to use this idea with sea and sand, as this is where the campaign was shot. Then, laid two contrasting 1960’s prints over the top with relevant catwalk imagery to blend well with the prints but still being noticeable.



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